STEPS 1 - 3

EXPLAINED

1

2

3

MEME

What is

a meme?


Step 1. Something gets created.


Step 2. Relatable aspects of this creation

trigger a larger group of people to react to the

creation. "Something" get spread around the internet

and soon as it becomes popular in this area, (virals)

it can receive a label: Meme


Step 3. After a meme is born, certain aspects of

the "something" are being re used by others to

create something new. (Mutation / Adaptation)

Spinn-offs can turn out to become new memes.

ORIGINAL

COPY

REMIX

Meme research:

A one pane image with a specific

animal talks about a subject trough

the character of this animal.

The advice animals.

Step one: the birth of the rainbow

background.

The harmless and cute

character/appearance of the puppy

justifies the bad advice he gives.

COPY

PROSECUTED

ON CHOSEN

MEME

COPY 1

COPY 2

COPY 3

ORIGINAL

Sent to Rebecca

Sent to Esther

Sent to Robbert

Photograph of a happy dog quickly

begins to spread bad advice.

The themes or character of the advice

is not yet specified.

ABOUT

Chubby Bubbles Girl is a photoshop meme based on a photograph of a girl running through a yard with a bubble maker in her hand.

This
series is similar in form to:

exploitable

- Disaster Girl
- Crasher Squirrel and
- Thundersnow Ice Cream Cone Guy.

800x531 digital photo capture of computer screen

876x637 scanned directly from computer screen

800x531 photograph of
reflection screen to screen.

STEPS 1 - 5

PROSECUTED

ON 3 GIVEN

MEMES

First wave of spinoffs are staying close

to the "Dog" meme.

But the cute character of

the dog dissapears when ( for

example) Courage wolf and

insantity wolf are created.

ORIGINAL

COPY

REMIX

SHARING

1

the most recognised module is the

background pattern, which only

changes color per specific meme.

Received from rebecca

2

Visual style spreads to other animals

but also humans and objects.

The colorfull background is no longer

limited to use for advice dogs.

It is starting to become a template for

memes in general

Received from esther

3

Received from robbert

The visual style no longer restricts

itself to bad advice from animals ed.

Connotations with images combined

with the highly recognisable colored

background begin to emerge into

storytelling.

MODULATE

They often describe short happenings

or situations / personal experiences.

SHARED


http://boards.4chan.org/b/res/492280913#top

However,

The meaning of the memes is often

misinterpreted and fails to deliver

the right message to the target group.

Misinpretation is often ridiculed

and / or hated by meme users.

People are very expressive about this.

Advertising attempts to use the new

meme connotations to sell their

product.

Cadavre

Exquise

Viral campaigns / Projects

A notable aspect in the succes of a viral campaign appears to be whether the

content is believable or not.

Obvious fakes often receive a fair amount of raw negative opinions, thanks to

the anonymity people have on the web.


Apart from whether people believe what they see it true, another import aspect of a

succesfull viral campaign, especially when it's for a commercial brand, seems

to be the absence of the brand in the viral.


It keeps people's attention as opposed

to campaigns where the brand is obiviously advertised.

The internet doesn't want to be tricked, it wants to be entertained.

Examples of succesfull viral campaigns

Meta Meme

meme link

dennis

A3_1

dennis

A5_1

anja

A3_1

anja

A5_1

robbert

A3_1

robbert

A5_1

wessel

A3_1

wessel

A5_1

?

?

Start >

ronde 1

dennis A3_2

anja A3_2

anja A5_2

Robber A3_2

Robbert A5_2

wessel A3_2

wessel A5_2

dennis A5_2

?

?

ronde 2

dennis A5_3

anja A3_3

anja A5_3

Robber A3_3

Robbert A5_3

wessel A3_3

wessel A5_3

dennis A3_3

?

?

ronde 3

ronde 1

ronde 2

ronde 3

Gecombineerd

x 3

4chan en Anynomous /b/ random


Anonieme internetcultuur ontwikkelt zich tot beweging die opkomt voor

internetvrijheid en zich op eigen manier verzet tegen iedereen die naar

eigen mening de internetvrijheid beperkt.

docu 1: anonymous : we are legion.

docu 2: the piratebay away from keyboard

Regels op een anoniem forum:

http://boards.4chan.org/b/res/492280913#top


Binnen 5 minuten verdwenen van de website?